Post by juthi52943 on Jan 1, 2024 2:55:45 GMT -5
She has over a decade of experience as a digital marketing consultant and senior marketing manager, serving a diverse clienteleOne of the biggest developments that marketers need to be aware of is the continuing trend away from text ads in favor of short-form video ads. There are several respected outlets that predict that video will represent more of of internet traffic by.
Simply put, consumers prefer watching videos Job Function Email List rather than reading static content and this shift will only become more pronounced over the coming years. As such, experts Marketers need to adapt the media and strategies in which they reach consumers. You can no longer rely solely on cleverly worded text ads. There needs to be an element of video incorporated into your ads to reach consumers, especially millennials. Weve shifted our marketing efforts to video and so far weve seen a marked improvement in engagement.
Yvonne Handel Yvonne Handel Yvonne_Handel Yvonne Handel is President and CEO of IntentData The most important marketing trends are all about changing buyer expectations. We can talk about technology, tactics, channels and platforms, but our opinion as marketers doesnt matter So I believe that the ability to understand what prospects and buyers want and need - not what we want to talk about - will be the foundation of all important marketing changes. Thats why were investing heavily in the intent data space.
Simply put, consumers prefer watching videos Job Function Email List rather than reading static content and this shift will only become more pronounced over the coming years. As such, experts Marketers need to adapt the media and strategies in which they reach consumers. You can no longer rely solely on cleverly worded text ads. There needs to be an element of video incorporated into your ads to reach consumers, especially millennials. Weve shifted our marketing efforts to video and so far weve seen a marked improvement in engagement.
Yvonne Handel Yvonne Handel Yvonne_Handel Yvonne Handel is President and CEO of IntentData The most important marketing trends are all about changing buyer expectations. We can talk about technology, tactics, channels and platforms, but our opinion as marketers doesnt matter So I believe that the ability to understand what prospects and buyers want and need - not what we want to talk about - will be the foundation of all important marketing changes. Thats why were investing heavily in the intent data space.
